WEBISODE 1. THE NORTHEAST
2 min : 30
4 min : 00
3 min : 30
America's first national web and tv campaign to promote solar power
1 min : 00
WEBISODE 3. THE WEST
3 min : 00
NIELSEN CONFIRMS: 89 MILLION VIEWS IN FIRST THREE MONTHS AND MORE THAN ONE BILLION VIEWS IN LESS THAN A YEAR.
WEBISODE 2. THE MID WEST
WELCOME TO THE SOLAR GENERATION
I'm so proud to have created this trail blazing campaign for
The Solar Energy Industries Association.
Our brief was to produce a PSA effort that would increase awareness of the use of Solar power and of its value in preserving the environment, creating US jobs and saving people money.
The Solar Generation Road Trip set off from Cape Cod MA and continued on a 3 week trek across the country to California.
En route we filmed people who were using solar energy in many different ways - The Solar Generation.
CASE STUDY: THE SOLAR GENERATION ROAD TRIP