WEBISODE 1. THE NORTHEAST

2 min : 30 

4 min : 00 

3 min : 30 

America's first national web and tv campaign to promote solar power

WELCOME TO THE SOLAR GENERATION TV PSA

1 min : 00 

WEBISODE 3. THE WEST

3 min : 00 

NIELSEN CONFIRMS: 89 MILLION VIEWS IN FIRST THREE MONTHS AND​ MORE THAN ONE BILLION VIEWS IN LESS THAN A YEAR.

WEBISODE 2. THE MID WEST

WELCOME TO THE SOLAR GENERATION

  I'm so proud to have created this trail blazing campaign for 
 The  Solar Energy Industries  Association.
 
 Our brief was to produce a PSA effort that would increase  awareness of  the use of  Solar  power and of its  value in  preserving the environment,  creating  US jobs and saving  people  money.

 The Solar Generation Road Trip set off from Cape Cod MA and  continued on a 3 week trek across the country to California. 
 En route we filmed people who were using solar energy in many  different ways - The Solar Generation.


CASE STUDY:  THE SOLAR GENERATION ROAD TRIP