England's most creative agency of the 70's/80's, Collett Dickinson Pearce, were big advocates for me when I began directing and were largely responsible for my early success. They were fond of using celebrities, which was a double edged sword from a director's perspective. There was plenty of kudos for working with famous people and some instant public appeal for the ad, but celebs are not actors so it's often a bit scary. For this one, Sir Ian Botham just had to put in a cameo appearance and provide the pay-off with a knowing wink. I could tell you how many takes we shot......but that just wouldn't be cricket old sport.