CUSHIE b is a high end, fashion website.
I helped super-talented owner/designer Val Thompson with some initial creative ideas like using the 'b' of Cushie b as a verb in slogans like "b yourself" and writing copy for the site's launch.
I also shot all of Cushie b's fashion stills, to jibes of "Who d'you think you are, Mario Testino?"
Originally a print idea, I had much fun developing this as a spec spot.
Below you can see examples of my work for web and tv.
Along with writing and directing, I also provide video-centric creative and strategic advice to brands, corporations and causes.
Searching for a new look, I shot this with a pocket camera. Nature and a disused rail track provided an atmospheric back-drop.
I wrote Slooh's new slogan "Space For Everyone" . . . Then had to create an anthem video to back it up.
SOLAR GENERATION DIGITAL AND TV PSA CAMPAIGN
Instead of the usual talking heads and 'B' roll, I wanted to tell a company story in a different way.
Click photo to see work on Cushie b site
Click logo to go to Slooh site
SEIA Solar Energy Industries Association,
invited me to pitch for America'a first ever national web and tv campaign to promote solar power. The concept would have to satisfy the individual needs of the diverse group of stakeholders which comprise SEIA's membership, whilst conforming to criteria that would qualify the campaign for PSA status.
Honestly I'm not claiming that it was all down to the creative but . . . according to Nielsen, my winning idea also managed to get more than 89 million views within a month or so of airing and well over ONE BILLION views in its first year.
So proud to have come up with the USA's first national PSA campaign for solar power.
Click photo to see Case Study
Slooh is a very cool, astronomy site.
I was called in to help broaden their user base and began by penning a new slogan: 'Slooh - Space for Everyone'. Subsequently I have acted as creative consultant, shot a number of promotional videos and created a new category of video content which, never being one to avoid puns, I named Slooh Motion.
All my own work . . . . Except for the many wonderful clients, creatives, actors and crew that have given me so much help over the years, especially those amazing people at Hooligan NYC